Ford F-150: The One and Only “Truck of Texas”
Not only is the all new 2009 Ford F-150 Motor Trend’s “Truck of the Year” for the 6th consecutive year, it also is recognized as the one and only “Truck of Texas” by the Texas Auto Writers Association (TAWA). Claiming all four vehicle-centered top honors at this year’s TAWA Truck Rodeo, Ford came out the clear winner.
According to Harold Gunn, President of TAWA, “This year’s competition was tighter than ever because all the manufacturers are delivering outstanding trucks. Truck of Texas is really the most important award of its type in the industry” Gunn says. “We love trucks and we really use these vehicles every day.” Mark Fields, Ford’s President of the Americas doesn’t take this award lightly. “This is high praise. Texas Auto Writers are the toughest truck critics because they truly appreciate how core truck customers use their pick-ups. Earning the trust of so many truck customers during the past 31 years has taught us a lot about what they want from their F-150s.” Fields says.
The F-150 isn’t the only Ford Motor Co. honoree in this year’s TAWA results. The F-150 King Ranch boasts the “Best Luxury Pick-Up” title. Ford Flex was named “Best Full-Size CUV and “Best Mid-Size SUV: Ford Explorer.
The 2009 Ford F-150 also is recognized as “America’s Safest Full-Size Pick-Up by the National Highway Traffic Safety Assoc., and the “North American Truck of the Year” at the North American International Auto Show. It seems that, once again, the Ford F-150 is in a class all by itself. And the choices are many: The rugged XL, sporty STX, versatile and well-equipped XLT, durable FX4 or luxurious Lariat. All have a host of option groups and features and can be ordered in millions of combinations.
While Texas is primarily “Truck Country” other areas also love their trucks. A Cincinnati Ford dealer reports that the F150 is their best selling vehicle and they sell more F150 trucks in Cincinnati than any other Ford Model. A close runner to the F150 that is selling well in the Ohio market is the Chevy 1500 and these new accolades for Ford will not deter Cincinnati Chevy dealers.
Other dealers in the mix are still reporting, though lacking a full size truck offering, that they are excited that for Ford dealers. They claim it will not affect sales of New Jersey Hyundai vehicles or used NJ Infiniti G37. Rightfully so because neither of this manufacturers compete in this segment.
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